July 2010

If you’ve heard the story of Goldilocks and the Three Bears, you’re no doubt familiar with the Goldilocks Principle, the notion that something has to lie within a certain range to be ideal. Too far one direction, and your porridge is too hot/cold, your chair too stiff/fluffy, your bed too hard/soft.

This principle creeps up a lot when it comes to making important purchasing decisions for your business. It’s not just a matter of meeting your most basic needs, but truly satisfying those needs with the optimal solution that fits your budget. This is especially the case in the world of business telephony, where the available solutions run the gamut from “free” to absolutely budget-breaking. Making the right choice involves finding that happy medium, that “just right” position for your business. And here’s why, for SMBs, that solution is a hosted VoIP phone system…

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